Advertising photography aim is to sell the benefits of a product or reinforce brand awareness. However, advertising photography is particular because it sells not only product itself, but ideas, lifestyles and mood. In this case, the advertising photographer has more creative freedom, so he can interpret and have his own vision of how the product, service or idea can be presented photographically. Of course, cooperation with the customer is necessary in order that the key message is clearly understood, and the final work will meet expectations. Before photographing it is necessary to discuss the plot with the customer and if necessary to make sketches, and only then begin to implement the idea.
We do advertising photo shoots in our own studio using studio flash lighting and a variety of props and accessories. However, some photo sessions we do in other surroundings or outdoors. Sometimes it reminds an expedition. We go to other places for photo session is required – hotels, shopping centers, aerodrome, salt mines, etc.
Advertising photography pictures must be of high resolution in order to avoid compromising the quality of large format photographs, posters.
Focus Studio do advertising photography with products, people, models, actors. Of course, advertising photography is inseparable from photo retouching – post production, so the team work with graphic designers have to be very close.
Contacts: Tel. +370 37 776996, Mob. +370 614 55283 / E-mail info@focusstudio.lt